Tikal Brochure Layout

For this project we were assigned to design a brochure for something of our choice. For my brochure I decided to use the popular vacationing area in Guatemala, Tikal. Tikal is where the ruins of the Mayans are found. My brochure isn't necessarily targeted towards one specific audience, but if I had to choose one. I would say that it is targeted towards middle aged people, preferably people with families.

As to setting up the design of the brochure, I decided to keep it very simple. I didn't want to overwhelm the panels so I kept color at a minimum. The color scheme of the national Guatemalan Flag are Green, White, and Red so I kept the same color scheme in the brochure. I felt that white space works very well in brochures, so I tried to stay true to that in my own design. The photos included in the brochure were all found on google images and Flickr. After cropping each photo in photoshop, I added some red trim as a border and only wanted one photo for each panel, I didn't want any photos to bleed through to the next panel. The fonts used for this brochure are ______ and ______.

I'm very happy with the way my brochure came out in the end, and if I had to choose a certain aspect that's my favorite, I would have to say that my favorite part of it is the Quetzal(bird)flying across the inner panels of the brochure. I would also have to say I like the coat of arms I included in the middle of the middle panel. What I did was change the color of the picture in photoshop and change the opacity to very low, so that it can still be seen while lying underneath the font in the middle panel.

If I had more time to work on the brochure, I would most definitely keep working on my cover. My cover was something I was not very happy with, although I wanted to keep the brochure simple and kind to the eye. I did want my cover panel to pop with color and pictures but I left the cover for last and paid for it in the end since it was my least favorite thing of the project. But all in all I was very happy with the finishing project and learned new things about making brochures.